Is your website turning away clients? Take the quiz to find out!

  • Post Category:Design

It’s almost impossible nowadays to have a successful business without an effective website. If people are researching your business, odds are your website is their first stop. Sadly, your homepage could also be their last. Is your site strong enough to navigate your visitors around, inform them and convert them into clients? Take the quiz to find out.

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Now that you’ve got your results, let’s see what the most important keywords of an effective website are.

1. Above-the-fold

What do your website visitors see right away when opening your website? You need to have a non-cluttered navigation bar and a clear headline so people know right away what you do and where they should go. The name of your business should also be immediately visible. People want to know what they can expect from you without having to look for it or scroll down.

2. Speed

If your website takes than three seconds to load, people are likely to leave your page! Especially when they’re on mobile. So speed is essential and shouldn’t be overlooked. You can check your site’s speed on any of these websites: PageSpeed by Google and GTmetrix. It will show you what’s good and what parts of your website could use some work.

3. Simplicity

Just like you’d go crazy from a messy house, your visitors won’t know what hit them when they land on your cluttered website. As I already mentioned above, your website should be easy to use. It should be clear for your visitors where to go in an instant. Hate looking for your keys? Well, people also hate looking for ways to navigate on your website! On the other hand, avoid putting too many links or buttons on your page, that can also be confusing!

4. Readable

Although one of my friends doesn’t care about spelling mistakes on her own website, a lot of people do care about it. Grammarly is a great online tool to check your (bad) grammar! People are already lazy and busy, so your text must be easy to read! So, please, no bright green text on a white and pink background, no one will be able to read that! Use your common sense. If you find it even a little difficult to read, your visitors will definitely find it hard because they have never seen your text before! Make sure your background and text have a different color with high contrast.

5. Professional

No one wants to stay on a dodgy looking website, right? Make sure you update your website frequently and that there are no broken links. I’d also suggest not to use auto pop-ups or autoplay. I know a lot of people use pop-ups for their (newsletter) opt-ins, but to me, it’s just incredibly annoying. Also, music that starts playing automatically makes me go crazy. I’m probably listening to my own music or watching a show, so I’m sorry, but I’m not interested in your music. It just looks more professional to turn those auto features off and let people decide for themselves!

6. Trust

There are the more practical and legal parts of building trust on your website, like making sure it’s secured (if you see ‘https’ in a website URL, it means it’s secured), and adding a privacy + cookie policy so people know what you do with their information (you need to do this!!!). On the other hand, you can also ensure people to trust you by adding pictures of yourself. Linking to your social media accounts like Facebook, LinkedIn, and Instagram are a great way to prove that you’re a real person 😉. Adding testimonials and a blog to your website do the trick as well.

7. Contact

I’m pretty sure you want people to be able to contact you. You want them to buy your products or get in touch with you so you two can start working together. Is it easy for people to do that? Do you have a Contact page will all your information on it? This can include your phone number, email address, your location, your social media accounts or at the very least you should add a contact form for people to fill out. You could also put all this information in your website footer (at the bottom of your page), so it appears on every single page people click on.

8. Responsive / Compatible

Did you check if your website is working well on both computer and mobile devices? A responsive and compatible website doesn’t necessarily mean that your website looks the same on mobile, desktop, and all browsers, but it just needs to work well on all of them and have the overall look of the website. For example, sometimes it can be a better option to switch an image and text on mobile for it to look more readable. Most WordPress themes are responsive and will automatically adjust your layout according to the screen size. I also do a lot of browsing on my phone, so make sure your website looks good on it!

9. Branding

It’s important to let your branding shine through on your website, by using your logo, fitting fonts, and matching colors. So tell me, are your website and social media channels cohesive? Will people recognize and remember you? Part of having a strong online presence is consistent and clear branding.

{ Related: Take our fun quiz to figure out your branding style! }

10. Authenticity

This word is being thrown around a lot lately, isn’t it? Authenticity. Why? Because it’s so, so important! If you’re being authentic and showing who you are and what makes you different, people can connect with you. Your unique story and experiences are what make you real and able to differentiate yourself from your competition. So make sure you show yourself on your About Page, in your blog articles, or any other way you feel comfortable with.

If you would like a personalised and effective website that will boost your creative business get in touch!

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Is your website turning away clients? Take the quiz to find out!